"This summer's sports event that's open for business"
So I decided to take a different approach with this blog post after a recent Business article caught my eye! The Open at St. Andrews is a Golf Championship held yearly and attracts golfers and tourists from all over the world. However, this is also a great opportunity for business, read on to find out why!
The Open helps cement business relationships like no other major sports event. For a start, time is on your side, with the sporting event and relaxed hospitality present throughout the day. This summer from 12 - 19 July, The Open is back in St. Andrews and sales of tickets and increasingly-accessible packages are at record levels with a number of options already sold out.
Next month, the grandstand contractors start their work transforming the golf course into an arena in which the worlds greatest golfers will compete. Three-time Champion Golfer of the Year Jack Nicklaus triumphed twice in the 'Auld Grey Toun' in 1970 and 1978. With a famous quote of his to be, "you need to be the champion at St. Andrews if you are a player that will be remembered."
Jack Nicklaus
Newcomers to The Open will encounter a bandwagon of would-be corporate hospitality hosts but The Open Hospitality Programme is the only ticket and hospitality provider approved by The R&A. No other company can offer facilities within the historic boundaries of The Old Course or guarantee tickets.
The Open Hospitality Programme offers a wide range of corporate hospitality options from on-course private chalets through fine dining course perimeter hotel suites and bistro style catering in the popular Champions Club. Located next to the 16th fairway on the Old Course, The Champions Club is making it's first appearance in St. Andrews. It combines admission ticket, Spectator Village location, exclusive entertainment and all-day hospitality. Dining is informal so patrons are free to come and go as they please to relax and refuel throughout the day.
Unique to St. Andrews is a range of hospitality options hotels that sit on the fairway edge, The Old Course Hotel as previously mentioned, and the MacDonald Rusacks Hotel next to the 18th hole. Hospitality packages range from £345pp in The Champions Club to £899pp in the Rocca Restaurant next to the 18th hole.
Full details on hospitality options at the 144th Open can be found at TheOpen.com/Hospitality or call +44 (0) 844 381 0565
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